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According to Eulalia Sanin, a member of Prospect & CEO Council to internationalize first have to break the paradigm that the issue only refers to export, since it will also form part of supply contracts, licenses and franchises, strategic alliances, with local joint ventures, acquisitions, new or greenfield investments and permutations.

Likewise, the internationalization decision can not be linked solely to the economic situation, as this should not be thwarted by events that affect international investment decisions, among them: the poor economic performance of the United States, Europe, volatility in energy prices and political instability in Latin America, which are not recent responses, but the FDI Confidence Index survey, the global consulting firm AT Kearney in 2001.

Sanin and ensures that it says Professor Pankaj Ghemawat of Harvard, there are some important reasons to consider them in internationalization. The first and most obvious: to increase volume and grow.

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