Building a Profitable Small Business
Author: Engy
In the era of the global crisis is the most effective solution is to build businesses and businesses that how can you get up so you can achieve success in a short time with high efficiency and high effectiveness.
To be an entrepreneur means you can have time freedom and more self-sufficient. Entrepreneurs do not need to spend long hours in a meeting room and out in the afternoon, tired and have not reached agreement. all that is past when working from the hours of 9-5 pm.
The advantages of doing business is that you can benefit from the tax return (tax return) and other benefits that are sometimes not noticed.
Because you no longer get a fixed income or fixed income from salary then you can customize the products and services you offer in the market.
I. Choosing the appropriate Business
A. Why small businesses?
Normal is defined as an independent Business Owner (IBO), which means having a business with little capital, medium and tends to increase revenues and has only a few employees.
B.determine matching criteria.
Identification of risks and other expenses in determining the appropriate criteria for your products and services:
- Select the products and services that fit the needs of humans and can be sold on a regular basis.
- Must choose and determine the appropriate market segments and not too big in the early start.
- Business beginning to be cheap / not expensive, saving energy, ads are not too expensive and low overhead.
- Business beginning should have few employees but a significant sales to support the company continues to spin the wheel
- You must have a different product and not easy to imitate
- Focus on the income in cash, try not to give credit to any party
- Choose a business that can be moved if necessary.
- Choose a business you like and have understood before.
C. Risk Calculation
Although small businesses are at high risk, but if managed with the above criteria it will provide will enter a large and growing.
D. Where Will The Trend Toward
If you already started to earn a lot do not just stop there because the business is always changing so you have to study and analyze trends and developments where the business will go the days mendatand. Always prepare yourself and your business in the face of challenges.
II. Managers and employees selecting core
The following tips in choosing someone who could bring the company towards a better and greater:
- In reading resumes, select someone with experience in small and medium business and also check their educational background
- Educational background, although not guaranteed, but remain a priority in the selection of employees. Polar applicants who have the education in accordance with your vacancies open and have work experience in companies similar to you.
- The interview process is very important. You will be able to see first impresion (first impressions) of that person, because in the business world first impressions are very important especially if your employee is placed in positions relating to the crowds and other companies.
- Where in the interview you get kejanggaan as haphazard appearance, when the question can not be answered clearly and seem to cover up something, you do not have to think twice about throwing their application to the trash.
III. Open Communication with your Employees
Always a time to yourself to meet your employees outside the meeting room and see what they’re doing and let you know that what they are doing is very important for the company. employees should be praised when doing something right while raising their spirits and morale.
Also recommended creating a way for lower-level employees to communicate with you to convey ideas and suggestions that might be used by the company either through you, your manager or through the suggestion box that can be entered by any level as well. Announcements were placed on the bulletin board so that all employees can read and remember the message you wish to convey.
IV. Good communication with
In a letter to communicate using existing five terms you should know:
1. Writing like when you talk
2. No need to write a business letter is a rambling, write down how many introductory paragraphs and go straight to the problem.
3. Edit and your letter carefully before you mengirmkannya. unnecessary waste of words and sharpen your goals so that your submission does not beat around the palm and immediately known by the recipient.
4. You need to know to whom you correspond, do not use too many technical words are not understood by others.
5. At the end of the letter, explain in short sentences what you want and what can be gained by the recipients.
V. Strength and promote your company (company strength)
To go further in your company’s sales activities must focus on three areas as follows:
1. What is your current market position and market position of what you want in the future?
to determine and obtain the market segment you need to plan tasks, concentrating on timely product delivery and product quality
2. What products that provide the greatest benefit and has great potential to be developed or created sempalannya product.
80-20 Paretto follow the rule of law, you will find that 20% of your products generate 80% of total company revenue.
3. What do your competitors.
You should still monitor your competitors and always a step or two in front of your competitors.
4. how could generate more sales?
there are no other words, advertising. Promotion and advertising is the most effective manner. make sure that your ad in print and other media, achieving the appropriate target and convert people to buy a percentage that was balanced with the money you spend on advertising.
5. Learn the market reaction after receiving the product and your services, what their reaction?
You must know the market reaction to each of launching your product or service.
Posted in 
Tags: