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As it did last year, this year also we present a list that we believe are the key consumer trends for the 2011.

Allowing for these trends will allow us to tailor our products or services to the tastes, preferences and behavior of consumers who file these trends.

But also allow us to identify business opportunities that allow us to take advantage of these preferences and behaviors that are expected.

Recommendations via social networks

For this year a greater use of social networks such as Facebook and Twitter, but also a greater impact of the recommendations that the companies, products or services on these media.

It is expected that users of these social networks make further recommendations to companies, brands, products or services to be used, and, at the same time, other users pay more attention and greater confidence in these recommendations.

Search for reviews or opinions on the internet

Another trend for 2011 is that people increasingly go online to research a company, product or service in particular, whether to obtain information about a company, to know where to find a particular product or service, to compare , etc.

In this regard, not only take on importance of social networks, but also any web site to submit reviews or opinions about a company, product or service that offers products and compare prices, and even offering special discounts for products from third .

Using smartphones to access Internet

For this 2011 also expected increased use of so-called smart phones (smart phones) to access the Internet. Proof of this is the importance of companies like Apple and Google are giving these devices.

The increasing use of smartphones to access the Internet does not mean that consumers stop using their desktop or laptop, but every time there is greater preference for these, for example, to find the address of an enterprise, consult on a product, to consult and compare prices, etc.

Search Healthy Living

A trend that was last year, but copper is expected to strength in this 2011, is seeking a healthy lifestyle.

Consumers are increasingly aware that it is necessary to live a healthy life, and therefore will become increasingly sports, practice exercises increasingly, increasingly prefer to eat well, are increasingly concerned to bring good eating habits and even increasingly prevalent disciplines such as meditation or yoga.

Care for the environment

Also, another trend that is repeated and is expected to be charged more strength in this 2011, is the interest in protecting the environment.

Consumers are increasingly aware of the importance of protecting the environment, and for that, increasingly prefer organic products, recycle more and more, watch and judge more and more companies that threaten the environment and, even make greater use of so-called “green technologies.”

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