Business Capital Modal

See below a brief guide consists of 4 steps that will help us define and promote our corporate identity:

1. Define the concept or style of the company

We must first define the concept or style of our company we want to project, taking into account the rotation of our business, its mission and objectives, and wondering how it is that we want the public perceives us and how we want to distinguish ourselves from competition.

2. Logo and set design typography and distinctive colors

Once we have defined the concept or style that we want to project to design our logo and set the font and color codes are going to use, for which it is advisable to hire a professional graphic designer or expert in corporate identity work with us and help us with this task.

3. Corporate identity design manual

Once we know our logo and typography and distinctive colors we will use, we design a manual, which states how these will be reflected in our signs, posters, brochures, catalogs, business cards, web pages , letters, emails, payment vouchers, staff uniforms, promotional items (pens, key chains, bottle openers, etc.), vehicle distributors, etc., and then to enforce it.

4. Translate corporate identity in the local design

And finally, we turn to shape our corporate identity in the local design of our company, for example, to locate the exhibitors we distribute the furniture, paint the front and inner walls, and decorate our local environment and, according to the concept and style we have decided to project, for which we could also decide to hire a professional, for example, an architect or interior designer.

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