How to create a slogan that sells
Author: afni
Underestimated by many, the slogan is a marketing tool that used wisely can be the differentiating factor for your product or business.
Used strategically by political, religious, sports and big business a good slogan has proved a magnet for customers. Today we’ll talk about how to create a slogan that sells.
One slogan is basically a short phrase that conveys the main idea that differentiates your product or company in a very creative way. However, the real success of a good slogan is its effectiveness to be positioned in the minds of consumers and that they repeat it “unconsciously.”
To create a slogan that really sell, consider these tips:
1. It should be a short phrase (5-8 words when maximum)
2. It should be easy to remember
3. It must be addictive
4. If it encourages a smile on the client, its effectiveness is multiplied
5. Preferably using simple words or idioms common (slangs)
6. Must clearly identify your product or service
7. Should highlight the qualities of what you offer
8. Use resources such as rhyme, repetition and double meaning
9. Create surprise or pity are also techniques that work
10. You must appeal to a unique competitive advantage (VCU)
A powerful slogan should merge all these ideas in a witty, and sample some famous slogans that speak for themselves:
* “If Bayer is Well” (Bayer)
* “Breakfast of Champions” (Kellogg’s Corn Flakes)
* “We love to see you smile” (McDonalds)
* “Liberte. Egalite. Fraternite” was the slogan of the French Revolution more than 200 years ago. And even today stirs the hearts of those who love freedom throughout the world.
* “For you can not eat just one” (Sabritas)
* “Priceless” (Master Card)
* “The Spark of Life” (Coca Cola)
* “Just do it” (Nike)
* “The place where your ideas become $ $” (Business Ideas 1000 blog: D)
A final tip is that never result in your slogan something you can not keep your customers. This would be a perfect formula to achieve the opposite effect.
Do you have ideas for slogans? I love that we share in a comment.
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