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Posts Tagged ‘The slogan is a marketing tool’

Underestimated by many, the slogan is a marketing tool that used wisely can be the differentiating factor for your product or business.

Used strategically by political, religious, sports and big business a good slogan has proved a magnet for customers. Today we’ll talk about how to create a slogan that sells.

One slogan is basically a short phrase that conveys the main idea that differentiates your product or company in a very creative way. However, the real success of a good slogan is its effectiveness to be positioned in the minds of consumers and that they repeat it “unconsciously.”

To create a slogan that really sell, consider these tips:

1. It should be a short phrase (5-8 words when maximum)
2. It should be easy to remember
3. It must be addictive
4. If it encourages a smile on the client, its effectiveness is multiplied
5. Preferably using simple words or idioms common (slangs)
6. Must clearly identify your product or service
7. Should highlight the qualities of what you offer
8. Use resources such as rhyme, repetition and double meaning
9. Create surprise or pity are also techniques that work
10. You must appeal to a unique competitive advantage (VCU) Read the rest of this entry »